TIL that Adobe, Intel and Microsoft want to attach an audit trail to pictures to curb disinformation
TIL that Adobe, Intel and Microsoft want to attach an audit trail to pictures to curb disinformation
Overview - C2PA
An open technical standard providing publishers, creators, and consumers the ability to trace the origin of different types of media.
According to Wikipedia:
The goal of the C2PA is to define and establish an open, royalty-free industry standard that allows reliable statements about the provenance of digital content, such as its technical origin, its editing history or the identity of the publisher.
Has anyone explored this standard before? I'm curious about privacy implications, whether it's a truly open standard, whether this will become mandatory (by law or because browsers refuse to display untagged images), and if they plan on preventing people from reverse engineering their camera to learn how to tag AI-generated photos as if they were real.