Freiren: Beyond Journey's End anime to debut with 2 hour long episode

https://www.animenewsnetwork.com/news/2023-06-29/frieren-beyond-journey-end-anime-2nd-video-unveils-2-hour-september-29-debut/.199742

I thought it was wild that Oshi no Ko started with a 1.5 hour movie. I wonder if this is a new trend. Either way, to me this speaks of the level of quality they are aiming for in adapting the series, so it makes me more excited for it.