Study where e-commerce personalization was turned off: Sales fell significantly, hitting smaller & newer sellers the most
Study where e-commerce personalization was turned off: Sales fell significantly, hitting smaller & newer sellers the most
nitter.net
Ethan Mollick (@emollick)
Interesting study where Ali Baba turned off e-commerce personalization for half a million people to see what would happen if personal data was more regulated. Sales fell significantly, hitting smalle...
