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On the fence about the importance of privacy? Start researching articles about using advertising data points(example article linked)

5 Ridiculously Powerful Facebook Ad Targeting Strategies

If you advertise on Facebook, you probably know you can target audiences with a dozen different ad formats and thousands of possible ad targeting parameters. Here are 5 ridiculously powerful Facebook ...

I'm wanting to get a better understanding of what the actual data is that advertising companies have on us, we all know its "a lot" we often hear.

Whilst I came across this article, which isn't exactly surprising, it is disturbing to read the following quote

Certain types of businesses or campaigns are based on selling to people experiencing certain major life events. Funeral homes, for example, obviously want to connect with people who are planning a funeral, terminally ill, or lost/losing a loved one.

The sad part is that this was published back in 2015

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