Gabital - Fantasy Capitalism 101: #79 Trademark & Brand

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Cute Russian comic. The home of the official English version is here if anyone wants to skip ahead (or support them): https://boosty.to/gabiconomics-en

Trademark is a sign, symbol, or name used to distinguish the goods or services of one producer from those of others. It legally protects a brand’s identity and helps consumers recognize the source of a product or service in the marketplace.

Brand is the overall image, reputation, and emotional perception that consumers associate with a product, company, or service. It includes not only visual elements like logos or names, but also customer experience, values, and trust built over time.