Netflix Switches To New Ad Tier Metric, Claiming 190 Million Monthly Active Viewers
Netflix Switches To New Ad Tier Metric, Claiming 190 Million Monthly Active Viewers
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Netflix Switches To New Ad Tier Metric, Claiming 190 Million Monthly Active Viewers
Netflix is switching to a new metric to capture the scale of its ad-supported tier, announcing it now reaches 190 million monthly active viewers.
The company said it is currently testing new interactive video ad formats in the U.S. and Canada, with a goal of zeroing in on subscribers’ viewing behavior and letting advertisers rely on templates built from that behavior. Citing positive early results from testing, Netflix said it will roll out the formats globally by the second quarter of 2026.