New research reveals Uber's algorithmic pricing leaves drivers and passengers worse off

The study analyzed data from 258 UK Uber drivers over more than 1.5 million trips between 2016 and 2024. This revealed a significant shift when Uber introduced a dynamic pricing algorithm in 2023. Passengers now pay more per trip, but drivers' earnings have declined. Adjusted for inflation, drivers' hourly income fell from over £22 to just over £19 before operating costs, and drivers are spending more unpaid time waiting for rides than before. Uber's commission has risen from around 25% to 29% and in some cases, Uber took over half the value of the fare.