Google emails revealing disagreements b/w Product and Advertising teams about manipulating search to drive ad revenue
Google emails revealing disagreements b/w Product and Advertising teams about manipulating search to drive ad revenue
New Google Trial Docs May Explain Why Search Sucks So Bad Now
The Department of Justice and Google just rumbled their way past the halfway point of a landmark antitrust trial vying to answer a potentially industry-rupturing question: Does Google maintain its iro...
tl/dr: email chains used as evidence in DOJ Google antitrust case show internal arguments about drops in # of searches, and how to increase them so that people see more ads. Search team wants to create better search results to keep people coming back.
Advertising team wants to find any way to make people search for as long and as often as possible ("increasing the journey length") even if it means delivering less relevant search results.
You can actually read many of the trial documents here -https://www.justice.gov/atr/us-and-plaintiff-states-v-google-llc-2020-trial-exhibits
this file was particularly interesting. https://www.justice.gov/d9/2023-11/417557.pdf