“The focus is on products that completely replicate the exact body design”: Fender is finally speaking out on its cease-and-desist strategy.
“The focus is on products that completely replicate the exact body design”: Fender is finally speaking out on its cease-and-desist strategy.
“The focus is on products that completely replicate the exact body design”: Fender is finally speaking out on its cease-and-desist strategy. We reveal the company’s endgame, how it plans to work with rivals and who it’s really going after
Fender might not be declaring war after all – but if its legal campaign succeeds, the guitar market will change forever
The company is framing its legal efforts to target Stratocaster copies as supporting creativity and innovation in the guitar industry, while protecting the designs with which it made its name.
“Fender has tremendous respect for the guitar community, independent builders, and the creativity that continues to shape this industry,” says Fender CEO Edward “Bud” Cole. “At the same time, Fender has a responsibility to protect the iconic designs and brand identity associated with its instruments around the world.
“Protecting these iconic designs is part of Fender’s obligation as a steward of the brand, its legacy, and the authenticity musicians associate with Fender instruments.
“We remain open to engaging constructively with partners and companies across the industry as we navigate this process. Our goal is to protect that legacy while supporting a vibrant future for guitar makers, builders, and musicians alike.”