They’re a publisher whose content is hosted on their own streaming service. It’s classic vertical integration.

I think the current model is better actually, because then the streaming services have to compete with each other on content, user experience, and price.

This way, you only need to subscribe to the streaming services that have the shows you’re currently watching, and can cancel whenever you’re done with those shows, until the next one comes along.

If a streaming service bundles multiple studios shows together, then you’re paying for a ton of content you may not even care about, just like how cable is.

At the end of the day, unless someone is watching hours and hours of tv a day, it’s unlikely they need to simultaneously subscribe to 7 streaming services.