If you really haven't... you need to. Better yet read the book. It should be required reading in America to see how the financial institutions fucked over America in 2008 and most of them got away with it or got the government to pay for it's mismanagement, while a LOT of people got saddled with absolutely awful loans because all that mattered was creating and selling new debt.
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What else do you think they should spend their money on?
Serious question, they're a social media site, their whole goal is to sell ads to consumers, which is all R&D cost and server cost. User acquisition at this point is minimal, Sales is basically "We have a lot of users, want to talk to them." The goal is to create ways that sales can sell to consumers to make money.
Doesn't help the consumer base is actively hostile to advertisements.