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Ban on ‘surveillance pricing’ could threaten discounts, retailers warn

Ban on ‘surveillance pricing’ could threaten discounts, retailers warn

As the Carney government signals a crackdown on surveillance pricing, major retailers are lobbying for weaker guardrails.

In its long-awaited artificial intelligence strategy released Thursday, the Carney government said it will “strengthen its privacy laws to ensure that Canadians’ personal information is not used inappropriately, including for surveillance pricing.” Government officials did not give further details or clarify when asked if that will be an outright ban on the practice.

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