MaRo on recent Secret Lairs selling out: "Most of the time you think of as 'print to demand' actually wasn’t. And that resulted in us destroying a lot of product."
MaRo on recent Secret Lairs selling out: "Most of the time you think of as 'print to demand' actually wasn’t. And that resulted in us destroying a lot of product."
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Blogatog
Could you explain why Secret Lair moved from print-to-demand to a limited-print-run model? I thought it was so that the cards could be preprinted to reduce time between ordering and shipping, but a......
They switched to print-to-demand in 2024 (or said they did) so just kind of more of the same from them: https://magic.wizards.com/en/news/announcements/speeding-up-secret-lair-shipping